The Importance of Transparency, Simplicity, Sustainability, and Personalization

Savvy CPG marketers know that packaging is one of the most powerful mediums for conveying a brand’s message. In the natural products industry, it’s sometimes niche brands who are the biggest packaging disruptors on the shelf. Packaging is an invaluable way for a small brand just starting out to stand out in an increasingly crowded marketplace—and to attract the core consumers who identify most with the brand. In short, packaging is an effective way for smaller brands that may not be able to rely on name recognition to make that critical initial connection with a consumer.

Without question, unique, disruptive branding is one of the biggest assets a company, big or small, can have. Representatives from branding firms interviewed for this story tell Nutritional Outlook that no matter the size of the company, the type of packaging likely to find success with both a niche audience as well as a mainstream audience is packaging that clearly conveys a brand’s values and voice and that reflects the kind of marketing trending in natural product packaging these days, driven by a generation of Millennials who appreciate boldness, cheekiness, and sustainability.

Of course, first figuring out what that unique brand message should be can be a challenge. Today’s consumers, including those in the mass market, want to feel a personal connection with a brand. Determining how best to appeal to the individual on a personal level, while also appealing to the masses, is a tricky line to walk.

 

To read the complete article visit Nutritional outlook below

How to Reach the Mass Individual

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8 Reasons why Paper is a consumer favorite!

In custom product manufacturing there is a wide array of options to choose from. Thankfully today’s consumer has been quantified and digitized to provide us with their exact requirement for a successful product.

When you’re at the grocery store, a product’s packaging can make all the difference between putting it in your cart or placing it back on the shelf. Packaging is really important, and not just because it keeps your food safe—it can also subtly affect your purchasing decisions. Here are eight facts you may not have known about food packaging.

Check out more at the official article below!

More Surprising Facts

Get ahead of the competition with these Millennial packaging designs today!

 

Whether a brand is selling multivitamin gummies in blister packaging, a functional beverage in aluminum cans or pre-workout powder in a plastic bottle, these trends bring forward important considerations to incorporate into packaging design and marketing strategy.

Millennials, who make up about one-quarter of the world’s population, are leading the way in changing packaging. They want packaging that fits an on-the-go lifestyle, contains detailed information about nutrition and looks pretty enough for an Instagram post, but is also made with the environment in mind.

Read more below!

Guide to Millennial packaging

Go back to the basics, with these six must-follow rules of packaging design!

The Natural product Insider provides a great overview of successful packaging design that “increases the chances that your products will stand out and grab consumer attention.”

“When consumers walk into a supermarket or store, they’re faced with an endless array of options. With smart packaging design, brands can increase the chances that their products will stand out and grab consumer attention, so it ends up being the one they buy.

Packaging design can be used as a marketing tactic in many ways, and brands can keep playing with the look if they like. However, the focus needs to be on long-term usability. What’s trendy today may not be popular tomorrow. Besides, constant changes to packaging design could have negative effects.

So, how can brands stay consistent while also maximizing the appeal of product packaging? Go back to the basics, with these six must-follow rules of packaging design:”

For the full article read the Natural Product Insider below.

Six Rules for Successful Packaging Design

For even more exciting news and the opportunity to create your own incredible custom packaging visit us at:

Incredible Designs here!

 

McDonald’s Aims For Fully Recycled Packaging By 2025

Intent on being part of the solution, fast food giant McDonald’s has vowed to use sustainable packaging in 100% of its stores by 2025.  Currently only 10% of the 37,000 McDonald’s locations worldwide use recycled packaging for their food products, but they plan get all items like bags, straws, wrappers and cups from recycled or renewable materials, up from half currently.

Francesca DeBiase, McDonald’s chief supply chain and sustainability officer, says that customers number one demand was to make packaging more environmentally friendly.  In the UK, McDonald’s has already done away with Styrofoam packaging and more than 1,000 restaurants now have recycle bins. Even so, the world’s biggest restaurant chain said some restaurants might struggle to recycle packaging by 2025 due to varying infrastructure, regulations and customer behavior around the world.

McDonald’s is already taking large steps to achieve their goals, aiming for all its paper and card packaging, such as burger boxes or paper bags, to come from recycled or certified sources where no deforestation occurs by 2020.  Hopefully more fast food chains will take a page out of McDonald’s environmentally friendly book and work to achieve similar goals.

mcd food

AmeriStar Announces 2018 Package Awards Competition

ameristar

The Institute of Packaging has just announced it will be accepting entries for the 2018 AmeriStar Awards! The AmeriStar Award is an honor bestowed upon the top packages of the year in many categories.  Enter and you could win recognition for changing the face of packaging! LIVE judging will occur at the end of April 2018, ensuring your packages are evaluated and analyzed objectively.  Winning packages will be on display at PACK EXPO, winner trophies will be given to show at your company, and your package will receive trade press recognition in both print and online, as well as on social media.

ENTRY DEADLINE: March 9, 2018
See website for Entry Fees and Rules 

The AmeriStar Package Awards Competition includes:

Best of Show Award
The Best of Show Award honors the package that surpasses all judging criteria and is unanimously selected by the judges to be outstanding in every category.

Sustainable Packaging Award
This award recognizes the package that judges score the highest when considering how packaging can be developed to reduce the impact on the environment. This includes efficient energy usage, recycling efforts, effective use of packaging materials, recover or eco-friendly raw materials.

Design Excellence Award
This award honors the package that exhibits a shining example in which structure and graphic design integrate to create a compelling package. Judges consider factors such as design benefits that could include enhanced product findability on the shelf, improved package functionality that entices consumers to think about a product or product category in a new way, improved product presentation in-store and others.

Packaging That Saves Food: Agriculture
Packaging systems/format used to contain and distribute fresh produce from farm to wholesale market and/or retail outlet. Entries must demonstrate how their packaging protects the fresh produce and reduces/prevents damage during transit and/or display while also extending shelf life and minimizing food waste. This may be achieved by reducing crushing, enhanced cushioning, enhanced ventilation and avoiding double handling.

Packaging That Saves Food: Food Service
Packaging systems/format used to contain and distribute food into foodservice establishments. Entries must demonstrate how their packaging contains, protects and distributes their food product from manufacturing location through to the foodservice establishment, while also extending shelf life and minimizing food waste. This may be achieved through bulk sizing, individual servings, opening and or dispensing features, re-sealable/re-closeable features and improved communication on-pack.

See more AmeriStar categories on their website 

The Packaging Trends You Can Expect To See In 2018

There are five major packaging trends you can expect to see as we move into the new year, according to Mintel, a major market research firm. You can expect to see more minimalistic designs, packages that keeps marine conservation in mind, reinvigorated packaging for e-commerce, and more!

According to David Luttenberger, Global Packaging Director at Mintel, “Our packaging trends for 2018 reflect the most current and forward-looking consumer attitudes, actions, and purchasing behaviors in both global and local markets. Such trends as those we see emerging in e-commerce packaging have stories that are just now being written. Others, such as the attack on plastics, are well into their first few chapters, but with no clear ending in sight. It is those backstories and future-forward implications that position Mintel’s 2018 Packaging Trends as essential to retailer, brand, and package converter strategies during the coming year and beyond.”  Below is a list of the major trends you can expect to see as we move into 2018.

Packaged Planet:  Consumers often feel packaging is unnecessary or simply creates more waste.  Brands are starting to educate their consumers that packaging can actually extend shelf life of food and provide efficient and safe access to essential products in developed and underserved regions of the world! There is now a focus on innovative packaging that extends the freshness of food, preserves ingredient fortification, and ensure safe delivery.

rEpackage: Consumers from around the world shop online for convenience.  As more shoppers embrace online sales you will see brands developing their packaging to enhance the experience of shopping from home.  This new trend will help to reflect the expectations their consumers have when it comes to how their goods arrive at their destinations.

Clean Label 2.0: No more lengthy descriptions! Today’s consumers are more informed than ever, but brands risk losing customers who they bog down with too much information.  The “essentialist” design principle bridges the divide between not enough and just enough of what’s essential for consumers to make an enlightened and confident purchasing decision without second guessing the company’s authenticity.

Sea Change: Consumers are becoming increasingly aware of the dangers associated with plastic packaging ending up in our oceans.  Concerns over safe packaging disposal will increase shopper’s perceptions of different packaging types and impact their purchasing decisions.  Consumers want to see brands working to create a circular economy to keep packaging materials in use. Only by communicating that a brand is working toward a reusable solution will consumers feel more confident in their purchases.

rEnavigate: Younger consumers are buying less processed and frozen foods.  They are instead opting for items purchased in the fresh or chilled aisles.  Brands are looking to reinvigorate their packaging to draw these consumers back into the center-of-store aisles.  The designs they’re using are now more contemporary, transparent, and recyclable.  They’re also opting for more uniquely shaped packages to draw the younger shoppers to check them out.

Following these five trends in 2018 will ensure your brand will be able to keep up with the growing needs of your consumers.

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