1. Minimalism that lets color shine
Minimalism doesn’t seem to go away and for good reason: more and more brands aim to be transparent and upfront. What better way to do that than through packaging design? With minimalistic packaging, everything non-essential is stripped away and the substance of the object is exposed—a core principle of minimalism that has found a welcoming home in packaging design and lets elements like color and typography really shine.
The act of cutting back to the core essence of something will always be challenging, but equally rewarding. It can turn out to be something that speaks to people from all walks of life through functionality, simple shapes and patterns, communicating their essential message. Even if less is more may have become a cliché, it’s still true as ever and the ideal of simplicity is hard to attain and master. Minimalistic packaging in 2019 will focus on clean and simple designs that let color and typography take center stage—which is incredibly impactful and guaranteed to stand out.
Yahoo finance report expects that the packaging industry in United States market is expected to grow at a CAGR of 4.1%, during the forecast period (2019-2024).
Stating that, “Companies across the region are rigorously investing in flexible packaging technology. For instance, in July 2018, American Packaging has invested in a digital system for flexible packaging that is designed to enable greater choice in surfaces, substrates, and technical performance. New product launches and tests will have unique possibilities with the APC Digital Tool Kit.”
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The United States generates almost 80 million tons of packaging waste each year, according to the United States Environmental Protection Agency. When landfilled or incinerated, this waste pollutes the environment and poses health risks to humans and wildlife. Packaging is also the main source of the plastic pollution that is clogging the ocean and expected to exceed the weight of all fish by 2050 at current rates. The food industry is largely responsible for this growing packaging problem.
About half of the packaging waste in the U.S. comes from food and beverage products. And studies suggest that large food corporations like Nestle and Uniliver generate the majority of the plastic waste.
Recognizing this issue, and under pressure from consumers, several of these very same corporations have recently pledged to reduce the environmental impact of their packaging. Many smaller companies in the food and beverage and industry are doing the same, and some of them have been on the forefront of packaging innovations for years. Food Tank highlights 16 food and beverage companies to exhibit the industry’s various approaches to sustainable packaging.
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It’s no secret that first impressions matter but they matter even more when it comes to engaging potential consumers. But custom packaging is so much more than just good branding and a shiny exterior. Packaging is a customers first engagement with a product and can mean the difference between brand loyalty and customer dissatisfaction.
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According to Chicago-based design and packaging firm PKG Brand Design, smart packaging can be many things. In general, it’s packaging that is functional, informative, easy to use, sustainable and able to enhance the product experience.
“The more of these criteria food packaging designs fulfill, the likelier the products will be a hit with consumers,” the company noted in a blog post.
Deloitte cited a MarketsandMarkets research report that put the global smart packaging market figure at $39.7 billion. This report projected a compound annual growth rate of 4.8% from 2014 to 2020. Others have been even more optimistic about growth, with Allied Market Research expecting a CAGR of 7.8% between 2014 and 2022 and a total global smart packaging market value of about $37.8 billion.
Industry leaders are increasingly considering smart packaging to transform supply chains, integrity and customer experience, Deloitte said. These packaging systems can monitor temperature, limit spoilage, extend shelf life, detect contamination and track a product from origin to final delivery. They can also play a role in reducing waste and enhancing sustainability — two elements that can bolster a product’s appeal.
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“A brand refresh can better attract grocery store shoppers at the shelf. But in the age of digital everything, it’s equally important that package design entice online and social media consumers seeking new products that can serve their dietary needs and instigate excitement. The following package design updates are intended to mobilize consumers across all platforms to make purchases, spark loyalty and communicate brand values.”
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“Packaging often brings to mind the Amazon-esque cardboard box, but this picture is fast changing. For small businesses, plain packaging represents a wasted opportunity to get your brand narrative out in front of consumers.
Custom branded packaging delivers a lasting impression to customers. It shows that you offer a premium experience, not just a product. Particularly for eCommerce companies, a great unboxing increases your interaction time with customers. This provides a critical window in which to build long-term loyalty to your brand. The power of social media has been the big instigator here. Grabbing attention on those endless newsfeeds is challenging. It requires creating a pitch for your brand’s ethos in a single image. You need to present a concise visual to your customer that explains why they should choose you over competitors. With 40% of consumers likely to share purchases on social media if they come in premium packaging, 2019 brings with it the greater recognition of packaging as a powerful marketing tool.
So-called ‘influencer packaging’ can now be seen across regular operations, a term coined from the curated approach to product presentation and packaging used in influencer campaigns. Bespoke gift-wrapping, handwritten notes and gift with purchase are becoming expected by consumers, especially within lifestyle industries such as fashion and cosmetics. The beauty advent calendar craze of the last holiday season is proof of how much consumers are engaging with this approach.
In sum, packaging is now a central tool in the marketing toolkit. It makes yourself memorable to consumers, tells your brand’s story, and increases your credibility – all in the one box. ”
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