McDonald’s Aims For Fully Recycled Packaging By 2025

Intent on being part of the solution, fast food giant McDonald’s has vowed to use sustainable packaging in 100% of its stores by 2025.  Currently only 10% of the 37,000 McDonald’s locations worldwide use recycled packaging for their food products, but they plan get all items like bags, straws, wrappers and cups from recycled or renewable materials, up from half currently.

Francesca DeBiase, McDonald’s chief supply chain and sustainability officer, says that customers number one demand was to make packaging more environmentally friendly.  In the UK, McDonald’s has already done away with Styrofoam packaging and more than 1,000 restaurants now have recycle bins. Even so, the world’s biggest restaurant chain said some restaurants might struggle to recycle packaging by 2025 due to varying infrastructure, regulations and customer behavior around the world.

McDonald’s is already taking large steps to achieve their goals, aiming for all its paper and card packaging, such as burger boxes or paper bags, to come from recycled or certified sources where no deforestation occurs by 2020.  Hopefully more fast food chains will take a page out of McDonald’s environmentally friendly book and work to achieve similar goals.

mcd food

Advertisements

AmeriStar Announces 2018 Package Awards Competition

ameristar

The Institute of Packaging has just announced it will be accepting entries for the 2018 AmeriStar Awards! The AmeriStar Award is an honor bestowed upon the top packages of the year in many categories.  Enter and you could win recognition for changing the face of packaging! LIVE judging will occur at the end of April 2018, ensuring your packages are evaluated and analyzed objectively.  Winning packages will be on display at PACK EXPO, winner trophies will be given to show at your company, and your package will receive trade press recognition in both print and online, as well as on social media.

ENTRY DEADLINE: March 9, 2018
See website for Entry Fees and Rules 

The AmeriStar Package Awards Competition includes:

Best of Show Award
The Best of Show Award honors the package that surpasses all judging criteria and is unanimously selected by the judges to be outstanding in every category.

Sustainable Packaging Award
This award recognizes the package that judges score the highest when considering how packaging can be developed to reduce the impact on the environment. This includes efficient energy usage, recycling efforts, effective use of packaging materials, recover or eco-friendly raw materials.

Design Excellence Award
This award honors the package that exhibits a shining example in which structure and graphic design integrate to create a compelling package. Judges consider factors such as design benefits that could include enhanced product findability on the shelf, improved package functionality that entices consumers to think about a product or product category in a new way, improved product presentation in-store and others.

Packaging That Saves Food: Agriculture
Packaging systems/format used to contain and distribute fresh produce from farm to wholesale market and/or retail outlet. Entries must demonstrate how their packaging protects the fresh produce and reduces/prevents damage during transit and/or display while also extending shelf life and minimizing food waste. This may be achieved by reducing crushing, enhanced cushioning, enhanced ventilation and avoiding double handling.

Packaging That Saves Food: Food Service
Packaging systems/format used to contain and distribute food into foodservice establishments. Entries must demonstrate how their packaging contains, protects and distributes their food product from manufacturing location through to the foodservice establishment, while also extending shelf life and minimizing food waste. This may be achieved through bulk sizing, individual servings, opening and or dispensing features, re-sealable/re-closeable features and improved communication on-pack.

See more AmeriStar categories on their website 

The Packaging Trends You Can Expect To See In 2018

There are five major packaging trends you can expect to see as we move into the new year, according to Mintel, a major market research firm. You can expect to see more minimalistic designs, packages that keeps marine conservation in mind, reinvigorated packaging for e-commerce, and more!

According to David Luttenberger, Global Packaging Director at Mintel, “Our packaging trends for 2018 reflect the most current and forward-looking consumer attitudes, actions, and purchasing behaviors in both global and local markets. Such trends as those we see emerging in e-commerce packaging have stories that are just now being written. Others, such as the attack on plastics, are well into their first few chapters, but with no clear ending in sight. It is those backstories and future-forward implications that position Mintel’s 2018 Packaging Trends as essential to retailer, brand, and package converter strategies during the coming year and beyond.”  Below is a list of the major trends you can expect to see as we move into 2018.

Packaged Planet:  Consumers often feel packaging is unnecessary or simply creates more waste.  Brands are starting to educate their consumers that packaging can actually extend shelf life of food and provide efficient and safe access to essential products in developed and underserved regions of the world! There is now a focus on innovative packaging that extends the freshness of food, preserves ingredient fortification, and ensure safe delivery.

rEpackage: Consumers from around the world shop online for convenience.  As more shoppers embrace online sales you will see brands developing their packaging to enhance the experience of shopping from home.  This new trend will help to reflect the expectations their consumers have when it comes to how their goods arrive at their destinations.

Clean Label 2.0: No more lengthy descriptions! Today’s consumers are more informed than ever, but brands risk losing customers who they bog down with too much information.  The “essentialist” design principle bridges the divide between not enough and just enough of what’s essential for consumers to make an enlightened and confident purchasing decision without second guessing the company’s authenticity.

Sea Change: Consumers are becoming increasingly aware of the dangers associated with plastic packaging ending up in our oceans.  Concerns over safe packaging disposal will increase shopper’s perceptions of different packaging types and impact their purchasing decisions.  Consumers want to see brands working to create a circular economy to keep packaging materials in use. Only by communicating that a brand is working toward a reusable solution will consumers feel more confident in their purchases.

rEnavigate: Younger consumers are buying less processed and frozen foods.  They are instead opting for items purchased in the fresh or chilled aisles.  Brands are looking to reinvigorate their packaging to draw these consumers back into the center-of-store aisles.  The designs they’re using are now more contemporary, transparent, and recyclable.  They’re also opting for more uniquely shaped packages to draw the younger shoppers to check them out.

Following these five trends in 2018 will ensure your brand will be able to keep up with the growing needs of your consumers.

– – – – –

Follow us!

• Facebook: https://www.facebook.com/GTSPackagingSolutions/

• Instagram: https://www.instagram.com/gtspackaging/

• Twitter: https://twitter.com/GTS_Packaging

• WordPress: https://gtspblog.wordpress.com/

• LinkedIn: https://www.linkedin.com/company/gts-packaging-solutions

Pantone Color of the Year 2016

The following post was written by GTS Packaging Solutions’ Liz Wolfe, and is featured at gtspblog.wordpress.com.

Pantone_Color_of_the_Year_Rose_Quartz_Serenity_Color_Formulas_Guides_Banner

Pantone has just announced their 2016 Color of the Year, and for the first time since they started the practice in 2000, they’ve picked two colors: Rose Quartz and Serenity.

Last year, we noted that their 2015 choice ‘Marsala’ was an interesting one (pictured below on the left along with the colors from 2011-2014). Marsala’s deep, earthy tones are quite different from previous selections (which have all been rather lively).

past colors

It seems that Pantone is sticking with last year’s idea of shaking things up–while they are going back to their more colorful roots, Rose Quartz and Serenity are the first pastel colors they’ve selected since the early 2000’s.

Pantone’s Color of the Year isn’t just an arbitrary decision: in addition to being a huge name in the printing industry (thus inspiring next year’s trends), their selection is always inspired by current events. Rose Quartz and Serenity are meant to work together to soothe and balance viewers in a time of change and turbulence.

About their decision, they’ve said: “Joined together, Rose Quartz and Serenity demonstrate an inherent balance between a warmer embracing rose tone and the cooler tranquil blue, reflecting connection and wellness as well as a soothing sense of order and peace.”

Pantone also points out that “in many parts of the world we are experiencing a gender blur as it relates to fashion, which has in turn impacted color trends throughout all other areas of design. This more unilateral approach to color is coinciding with societal movements toward gender equality and fluidity, the consumer’s increased comfort with using color as a form of expression, a generation that has less concern about being typecast or judged and an open exchange of digital information that has opened our eyes to different approaches to color usage.”

– – – – –

Follow us!