There are five major packaging trends you can expect to see as we move into the new year, according to Mintel, a major market research firm. You can expect to see more minimalistic designs, packages that keeps marine conservation in mind, reinvigorated packaging for e-commerce, and more!
According to David Luttenberger, Global Packaging Director at Mintel, “Our packaging trends for 2018 reflect the most current and forward-looking consumer attitudes, actions, and purchasing behaviors in both global and local markets. Such trends as those we see emerging in e-commerce packaging have stories that are just now being written. Others, such as the attack on plastics, are well into their first few chapters, but with no clear ending in sight. It is those backstories and future-forward implications that position Mintel’s 2018 Packaging Trends as essential to retailer, brand, and package converter strategies during the coming year and beyond.” Below is a list of the major trends you can expect to see as we move into 2018.
Packaged Planet: Consumers often feel packaging is unnecessary or simply creates more waste. Brands are starting to educate their consumers that packaging can actually extend shelf life of food and provide efficient and safe access to essential products in developed and underserved regions of the world! There is now a focus on innovative packaging that extends the freshness of food, preserves ingredient fortification, and ensure safe delivery.
rEpackage: Consumers from around the world shop online for convenience. As more shoppers embrace online sales you will see brands developing their packaging to enhance the experience of shopping from home. This new trend will help to reflect the expectations their consumers have when it comes to how their goods arrive at their destinations.
Clean Label 2.0: No more lengthy descriptions! Today’s consumers are more informed than ever, but brands risk losing customers who they bog down with too much information. The “essentialist” design principle bridges the divide between not enough and just enough of what’s essential for consumers to make an enlightened and confident purchasing decision without second guessing the company’s authenticity.
Sea Change: Consumers are becoming increasingly aware of the dangers associated with plastic packaging ending up in our oceans. Concerns over safe packaging disposal will increase shopper’s perceptions of different packaging types and impact their purchasing decisions. Consumers want to see brands working to create a circular economy to keep packaging materials in use. Only by communicating that a brand is working toward a reusable solution will consumers feel more confident in their purchases.
rEnavigate: Younger consumers are buying less processed and frozen foods. They are instead opting for items purchased in the fresh or chilled aisles. Brands are looking to reinvigorate their packaging to draw these consumers back into the center-of-store aisles. The designs they’re using are now more contemporary, transparent, and recyclable. They’re also opting for more uniquely shaped packages to draw the younger shoppers to check them out.
Following these five trends in 2018 will ensure your brand will be able to keep up with the growing needs of your consumers.
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